There’s no doubt that the rideshare industry has forever changed the way we get around town. But did you know that this new technology is also changing the way businesses advertise? Out-of-home advertising (OOH) is now more effective than ever, thanks to the ubiquity of rideshare apps like Uber and Lyft. In this blog post, we’ll take a look at how OOH advertising works in the rideshare era and discuss some of its benefits.
1. The advent of rideshare services like Uber and Lyft has changed the way people get around.
The advent of rideshare services like Uber and Lyft has changed the way people get around. Not only are these apps convenient for quickly getting from Point A to Point B, but they’re also affordable options for those who need to get around town without a car. This has led to a surge in the popularity of rideshare services, and as a result, a surge in the number of people who are exposed to OOH advertising.
2. These services have also created new opportunities for advertising.
Advertisers are now able to reach a larger audience than ever before with OOH advertising. Thanks to the popularity of rideshare apps, more and more people are exposed to billboards, bus shelters, and other forms of OOH advertising. This makes OOH an incredibly effective way to reach a large number of people quickly and efficiently.
There are a few key benefits of OOH advertising in the rideshare era:
- Increased reach: Thanks to the popularity of rideshare apps, OOH advertising can reach a larger audience than ever before.
- Greater frequency: Rideshare users are typically using these apps multiple times per day, which means they’re exposed to OOH advertising more often.
- Targeted messaging: Advertisers can target their OOH advertising to specific demographics, such as rideshare users in a certain area or city.
3. Track The Effectiveness With GPS
OOH advertising, or advertising that is displayed outdoors, is a great way to reach passengers in rideshare vehicles. Thanks to the ubiquity of these services, businesses can now target ads to specific demographics and locations. And because rideshare vehicles are often equipped with GPS, businesses can even track the effectiveness of their OOH campaigns.
4. OOH advertising in rideshare vehicles is a growing trend and is likely to continue to grow in popularity.
As of September 2017, Uber had reached 40 million monthly active users. This is a significant increase from the 2.8 million users they had in 2009.
The popularity of rideshare services like Uber and Lyft is only going to grow in the future.
Conclusion
So if you’re looking for a new way to reach your target audience, consider investing in an OOH media buying service. With the help of rideshare services, you can reach more people than ever before. Thanks for reading!